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Beauty reviews5/16/2023 ![]() However, its parent company, Kendo, is owned by LVMH, which is not cruelty free, as some of their brands do test on animals. The full-glam MUA can find products they love just as much as someone who throws on a few swipes of mascara before the big meeting every Monday.įenty Beauty is cruelty free and doesn’t sell in mainland China, where animal testing is required. Rihanna set out to create a brand that could be universal: for different undertones, different skin types, different skin concerns, and different makeup styles. ![]() She wanted everyone to feel included in her line, which is apparent from the brand making history by launching with a foundation shade range of 40 shades (how wild to think this wasn’t the norm before Fenty?).īut inclusivity goes beyond having a ton of shades for Fenty. Popstar, philanthropist, and makeup and fashion icon Rihanna developed Fenty Beauty because of her love for makeup and using it as self-expression. A post shared by FENTY BEAUTY BY RIHANNA the Brand
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